An article on imediaconnect about how to improve your seo on youtube. The article points out that youtube is now the second biggest search engine in use after google.

Being a video sharing website, there are some other things to consider different than thinking about a website or even a corporate video. For instance, Drew (the author) says:

“For example, if you sell construction equipment, you could produce videos of stunt drivers doing freestyle tricks in a Bobcat. Or perhaps a clothing company could create video fashion shows of embarrassing styles that were once popular. You don’t have to create traditional TV commercials to get people talking about your brand.”

When optimizing your youtube upload it is not the video itself but the text for the video that matters. Youtube builds the metatags for the page based on:

Name on video -> becomes title tag
Description (more info) -> becomes description tag
Youtube tags -> become keywords tag

Drew mentions CocaCola as a good example of video optimization http://www.youtube.com/user/cocacola

To read the full article click below

http://www.imediaconnection.com/content/24745.asp

We all need some motivation some times. I have been watching some video lectures on the website www.ted.com, and on it a Tony Robbins talk.

We all need some pick up talks sometimes.

Youtube today celebrated ‘1 billion views per day’. Thats a lot of bandwidth! There is probably over that amount but this shows just how many people use the video sharing website.

If you are not on youtube yet, then you really need to get on it! I have been doing work for Keymas recently updating their youtube with mini videos showcasing the services that they offer.

In a first, the England football match against Ukraine is to only be available on the web only. Hearing on the radio how upset everyone is about it, I have to agree as much as this is the future I am not sure that it is a good thing this time.

First off the main reason for non of the the big TV companies to buy the game was the fact that there is a ratings war between BBC and ITV on Saturday nights and no one wants to point potential viewers to away.

For now though, with quality suffering who wants to sit round a compter to watch a match? Maybe with the greater integration between the internet and tv like services like iplayer this will become a more normal way of watching programmes but for now most people who want to watch it would have to watch a computer screen, which would be more time staring at a screen.

I have had what seems like a problem with so many companies technology and support systems recently. First I could not find out how to move a telephone number, then could not sign up for BT Tradespace as it kept throwing up errors, then Microsoft Adcenter would not let me reactivate my account after it was so long since I had used it and needed my new card details.

Come on guys, get your websites and support systems working! If companies want us to use their services over their rivals then it needs to work, and be reliable.

I think that in a lot of cases small is beautiful, I switch our main hosting in our company to a smaller provider and now get great support. It just helps most to be able to get a straight answer. So if you want a straight talking company that can work with you for your digital and web solutions then my companies response is so much better so talk to us.

Our company is updating stock box and packaging products website boxesdirect2u.co.uk we built the ecommerce website last year and after the shop has taken many successful orders we are planning to build the search rankings and improve the conversion rate of the website.

The site uses sagepay as the payment gateway which fits seamlessly into the website so that the customer does not have to go leave the website to pay and is reminded of the security on the website.

The websites aim is to attract both b2b and b2c customers and to build up a steady stream of repeat customers using online marketing at the heart of the strategy.

I have today been playing around with the Google insights website, which lets you see the trends for keywords that you put in.

http://www.google.com/insights/search/

Here is google’s post on it http://googleresearch.blogspot.com/2009/08/on-predictability-of-search-trends.html

One of the statements from the research is that over half of the most popular terms were found predictable in a 12 forcast. There are also more predictable categories such as health, food and drink and travel. The least pradicatble categories are for the more rapidaly changing entertainment and online communities and social networks. So I guess they cannot predict who will be the next facebook yet.

A good way to use this tool is to look at how search trends change, an example is the terms, Buy movies online and Buy DVD online which cross as people become to consume movies by different methods.

I have had another client that I have been explaining why to take off the intro page to their website. So this is my reasoning for not having an intro page for your website.

What is it
An intro page is a page before you get to the main content on a website. It sometimes says welcome to the website or has a fancy animation on. Then you have to press enter to go into the main bulk of the website.

Why not
Sometimes people think of a website as a brochure or book and these have covers, so people can think that it is a good idea. It is not. People who come to your website have already wanted to see what it is all about, maybe they clicked on a google listing or advertisement. These are the covers really. The visitor is looking for information, and the more barriers you put in the way, the less people will bother with the website.

Another reason not to have one is that search engines like google give a lot of ‘weight’ to the homepage, and if you do not make the most of it and only put your company name on and a skip or enter button on, then you are not making the most an important part of a website.

So if you have an intro page on your website then break free today and get rid of it, it will boost your results.

The news today that online advertising spending has overtaken TV advertising is no suprise to most people but it’s an interesting note that the line online advertisting spend has now been formally reconised as the most spent on media.

Most of the money is spent on google ads but it also includes display ads and email advertising. As the traditional media’s audience falls and online audienace grows the trend will continue. Google have created a platform that most small businesses and individuals can use to promote their services and products, and the instant access to unlimited amounts of people at a relitivly low cost has made the move from traditional media to online easier.

I updated Filezilla to the new version, and found a script that enables you to easily transfer the site settings to the new v3 program.

If you have to do this then use the converter script that is linked below.

http://nyrodev.free.fr/filezilla/convert.php