The news today that online advertising spending has overtaken TV advertising is no suprise to most people but it’s an interesting note that the line online advertisting spend has now been formally reconised as the most spent on media.

Most of the money is spent on google ads but it also includes display ads and email advertising. As the traditional media’s audience falls and online audienace grows the trend will continue. Google have created a platform that most small businesses and individuals can use to promote their services and products, and the instant access to unlimited amounts of people at a relitivly low cost has made the move from traditional media to online easier.

Techcrunch posted an interview with Steve Ballmer of Microsoft talking about the future of Microsoft and where they are going and other things like the cloud and Twitter.

He also talks about the future of search and that he thinks the next five years will see more inovation in search. With bing starting to gain search share it should be interesting where search can go.

http://www.techcrunch.com/2009/09/24/microsoft-ballmer-interview-exclusive-techcrunch-bing-mobile-azur/

Below is a video of Galcos Soda Pop Stop in LA, it is a great example specialising in a product and believing in your product can be a great business.

Also this guy is so into his cola’s, its fasinating to watch and to watch tell you about all the products. They have over 500 kinds of soda product. Sometimes having a limit product range but knowing all about it can be better than trying to know a little about a lot.