An article on imediaconnect about how to improve your seo on youtube. The article points out that youtube is now the second biggest search engine in use after google.

Being a video sharing website, there are some other things to consider different than thinking about a website or even a corporate video. For instance, Drew (the author) says:

“For example, if you sell construction equipment, you could produce videos of stunt drivers doing freestyle tricks in a Bobcat. Or perhaps a clothing company could create video fashion shows of embarrassing styles that were once popular. You don’t have to create traditional TV commercials to get people talking about your brand.”

When optimizing your youtube upload it is not the video itself but the text for the video that matters. Youtube builds the metatags for the page based on:

Name on video -> becomes title tag
Description (more info) -> becomes description tag
Youtube tags -> become keywords tag

Drew mentions CocaCola as a good example of video optimization http://www.youtube.com/user/cocacola

To read the full article click below

http://www.imediaconnection.com/content/24745.asp