The guys over at Fresh Egg have done put out a great video on how to get links for your website.

An overview of the video content is below:

Link Building
People are turning to internet marketing in the recession because:

• It’s targeted
• It’s measurable
• Great ROI (return on investment)

How?

• Google algorithm
• Relevance and importance

Relevance

• Matching pages to keywords

Importance

• Query dependant
• Links are used as votes, ones with the most links are the most important ones
• The combined authority of links that are coming to your site, how much influence and authority are those links giving your site?
• Not just links but authority links!
• Linkerati: the section of your audience that have the power and authority to link to your site, bloggers, online journalists, social media, bookmarking, tagging. Every niche has a linkerati: who are they? Why do they link? Give them something to link to?
• Power of giving away value for free. If you don’t’ share your expertise you’ll never get any links, and you’ll be invisible on the web

3 DAY PLAN – to get authority links

Day one

• Find your linkerati
• 10 sites to link to
• Google it – top blogs for your area
• Blog search – Google blog search, technerati – pick a topic relevant to your area that is time relevant
• Link diagnosis – allows you to see your site and your competitors links

Day two

• Don’t rush
• Reading, listening, understanding, absorbing
• Language they use, why they link when they link, learn from that
• Comment on the posts
• Gets you in the mind of your targets

Day 3

• Create one piece of content on your site that you are going to give away to the linkerati for free
• How to or beginners guide, something that hasn’t been done before
• Money saving tip or do it yourself guide
• To collate information that’s already out there and put it together as a resource – an authoritative resource
• If your willing to dedicate time and energy to your site you will be able to start getting your authority links

Will become more and more necessary to get these links as the market becomes more saturated