Everyone by now has probably heard about the Kanye West / Taylor Swift VMA Award thing, where Kanye West supposedly ‘disrupted’ Taylor Swift’s speech and said that Beyonce’s Video was better. The funny thing is how many people have voiced there own opionion about it. If you search for this on you tube there are litterly thousands of people with a webcam shot video either sharing there side of the story or saying that everyone should stop talking about it, thus making even more chatter about it. It has blown up on Twitter too.

I thought this ‘stunt’ was pretty rubish from MTV but now I changed my mind. If you look at the views some of these webcam videos have got I counted over 1 million views just on one. The amount of web chatter, and buzz this generated surly is beyond was even the event marketing people could have thought.

I guess its a lesson in viral marketing, but with an interesting twist, rather a video that gets shown everywhere, the content keeps getting created by the crowd, by people who have listeners and everyone jumping in on the debate. It is an interesting thought that could this be applied to other types of products. That is the challenge I am trying to take up now, can I think of things like this that grows for my clients.

And now this post has just added another comment on the stunt, so it continues to grow.